People think of perfumes as a part of their personality. For this reason, some people prefer to stick to a specific type of scent. In this way, it becomes a source of their recognition. Besides, perfumes help in making memories. Sometimes, receiving perfume as a gift makes a memory. So, whenever you cross that scent, it reminds you of that person. Similarly, it sometimes reminds you of a specific occasion like weddings, holidays, etc.
However, it is an essential part of everyone's life. Its demand is high, which makes the competition tough among the brands of this niche. So, what can you do to ensure success? Custom perfume boxes can help. Design boxes that are rear. Uniqueness and creativeness are key. Design packaging that makes your product exclusive.
In this blog, you will get to know some tips to design innovative boxes to boost sales.
To grab customers' attention and be a number one perfume seller, the overall structure of the box matters. The reason is that people view luxurious products like perfumes from all perspectives. For this reason, the box must look aesthetically appealing from all angles.
Moreover, it also reflects the product inside. So, packaging having common color combinations or looks can be a source of enticing customers. Also, customers pay attention if the structure of the packaging is protective.
For instance, for a famine scent, you can get the box with a pink or red color combination that matches the perfume bottle's color. Similarly, you can pack the perfume bottle in a cylindrical box. The structure will convince customers that the product is secure and out of danger.
On the contrary, if you use a usual packaging with a not-so-secure structure, it will never appeal to customers. It is because they are not sure if the packaging can secure the product in every situation because customers carry perfumers with them. So, the box should be sturdy and protective to keep the perfume safe. So, innovative structures help in drawing attention and ensure safety.
Adding a tagline some the box is another way of grabbing the customer's attention. Sometimes, the taglines touch people's hearts and convince them to purchase. For instance, "the fragrance longer than life." Such taglines play with buyers' minds and make them think that the scent lasts longer, which people want.
Apart from that, sometimes the tagline becomes the source of being famous. Today, when people love to share their experiences on social media, sharing something does not take time. So, get inspired with such slogans, customers try to reach the product which profits the company.
Brands use glass bottles for perfumes. The reason is that it depicts class and makes the product look stylish. For this reason, secure and sturdy packaging is essential. However, it does not mean you need expensive boxes. There is a variety of packaging materials in the market. So, brands can choose according to their budget. Here are some famous packaging materials for perfume packaging boxes.
Cardboard is the most common choice of brands. The reason is its lightweight and printing-friendly qualities. Moreover, cardboard is flexible, which helps you get the box in the shape and size of your choice. Additionally, the lightweight of cardboard reduces its shipping cost as well.
Corrugated boxes are the best packaging solution for perfumes. The reason is its strength in securing products in all situations. As the ecommerce market is at its peak, using sturdier boxes is essential to ensure product protection. The flutes in corrugated packaging ensure no outside hurdles affect the product quality.
Rigid boxes are famous for luxury products, but they are expensive. The thickness starts from 32pt, which is enough for protection.
Perfumes are a common gift. For this reason, the visuals of the box should be gift-worthy. Packaging companies use ad-ones to give boxes fascinating qualities which impress customers.
Foiling is the best feature to add as it provides a luxurious look to the box. Simply print a logo with foiling on the plain box of sleek color like black. Such packaging never fails to grab customers' attention. If you want to invest more, you can also foil the overall box.
Do you want to get perfume boxes wholesale at affordable rates? For that, you must approach the right packaging company. Such companies provide perfume sample boxes to ensure quality.
So, do some research, pick an experienced packaging company and place an order for custom perfume boxes to get amazing sales.