Since 2017, retailing in the United States has continued to evolve. Despite boasting nearly 4 million retail establishments in the United States, supporting 42 million jobs and contributing $2.6 trillion each year to the nation’s gross domestic product (according to the National Retail Federation), retailers have continued to face major challenges as the industry adapts to a new economy and changing consumer preferences and expectations. Successful retailers have a keen eye trained on a variety of trends, including technologies, and other issues affecting the industry and their businesses." |