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These days, it's hard to get away from distractions. Everywhere you go, there are billboards, commercials, pop-up ads, pre-roll ads — not to mention the buzzing phone in your pocket. Each of these things is begging for your attention.
But how much attention do we really have to spare? According to Tim Wu, the author of "The Attention Merchants," 168 hours a week.
The 2016 IGNITION program director Spencer Reiss sat down with Wu at last year's conference to discuss the influx of advertising in the media landscape.
