At the forefront of innovation, we created the first ever 22 herbs based 100% natural powder hair color free of harsh ingredients: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. To that we added hair-loving nutrients to protect and pamper your hair. Our parternship with 4th generation farmers and French teams helps us to formulate a collection of professional, high-performance hair color and beauty products.